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Amazon Delivers to Car Trunks, Acquires IoT Platform

Amazon is the first online retailer to offer customers delivery directly into their car trunk. And it’s not stopping there – Amazon has also acquired an “Internet of Things” (IoT) platform called 2lemetry – presumably to tie in with its Dash Replenishment Service that enables connected devices to order physical goods from Amazon when supplies are running low.

Amazon is working with Audi Connect Easy Delivery, which will operate through temporary authorization for keyless access to the car’s luggage compartment. The new service will provide customers with the option of entering their Audi as the shipping address for online orders. DHL Parcel is providing the dispatching service in the pilot project.

In addition to convenience, the service promotes efficiency as it avoids unsuccessful attempts to encounter customers at the specified address and reduces the amount of traffic on the roads.

And speaking of convenience, we wrote last month about Amazon Dash Buttons that allow consumers to reorder household goods with the press of wifi-connected buttons strategically placed all over their homes, from the laundry room (for detergent), to the kitchen (for coffee and snacks).

On its website, a company called 2lemetry that powers such connectivity said Amazon had acquired it. “Our existing service has not changed, and with Amazon we will offer our same customer support. We still have the same name and branding as before.”

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Amazon also made headlines this week when it blogged about a new travel initiative through Amazon Local. “Some of my teammates are working on a site called Amazon Destinations that specializes in quick trips to interesting nearby places,” the blogger explained.

You can visit Amazon Local Travel here.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to