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Amazon Entices Sellers to Expand to Japan

Amazon continues to encourage online sellers to explore its Japanese marketplace. An ad on Seller Central shows an image of cherry tree blossoms with the message, “reach millions of customers in Japan.” The landing page hosted on services.amazon.co.jp explains that sellers can list directly on Amazon’s Japanese marketplace, and they can do so directly or by using its FBA fulfillment service.

Sellers can manage their account and view contents and reports in both English and Japanese, with English-language email support available.

Amazon Japan advises merchants they must comply with laws, regulations, and customs, and provides a list of service providers that can help sellers comply. The vendor page lists companies that can help with translation; account registration/product listing; shipment support (FBA/Customer direct shipment); customer service in Japanese; handling customer returns; payment solution; legal advisory; and tax advisory.

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A merchant writing on the Amazon boards who said they’d recently taken advantage of the program wrote on April 2nd that they were pleased with the sales generated. The merchant was seeking advice on dealing with Japanese-language labels.

While it might seem easier for small merchants to use FBA to free them from dealing with direct orders, there are special requirements to be aware of, including which shipping carriers overseas sellers can use (UPS, FedEx, DHL, Nippon Express, Yamato Transport, SGX (Sagawa), and Seino). In addition, Amazon cannot serve as the Importer of Record for goods sent to Japan – sellers will need to hire an importer of record or customs agent in Japan.

The benefit, according to Amazon: “Selling on Amazon.co.jp can provide you instant access to millions of customers in Japan. Selling on Amazon has the added benefit of being associated with a world-recognized and trusted brand.”

 

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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