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Big Day for Etsy As It Goes Public at $16 a Share

Etsy CEO Chad Dickerson will ring the opening bell at NASDAQ with his Chief Financial Officer Kristina Salen on Thursday morning in advance of the company going public. Etsy will begin trading on the Nasdaq Global Select Market on April 16, 2015, under the symbol “ETSY.”

The company is offering 16,666,666 shares of its common stock at a price to the public of $16 per share, and the offering is expected to close on April 21, 2015, subject to customary closing conditions. (Etsy will not receive any proceeds from the sale of the 3,333,333 shares being sold by stockholders.)

The Wall Street Journal said the IPO gives Etsy a $1.8 billion valuation.

To help get its message across to media who are covering the news, Etsy is hosting a pop-up “Etsy Market” in Times Square from 8:30am – 2pm on Broadway between 42nd and 43rd Streets.

Etsy Market consists of 14 sellers from around the world, selling handmade and vintage fashion, kids clothing, art, home decor, bath and body products, and more. Etsy is inviting media to attend the market and speak with sellers to learn more about Etsy.

Part of Etsy’s message: “Together, we’ve built not only a thriving marketplace, but a unique worldwide community based on creativity, entrepreneurship and helping one another.”

Also part of the message: Etsy is no longer just about individuals making each and every item by hand by themselves. The 14 sellers include some who work with Etsy’s new wholesale market and some who have employees and work with manufacturers. One seller operates four boutiques and works with retail distributors in more than 10 countries. Of the 14 sellers, one sells vintage items.

Participating sellers include Brandi Arnold, a stay-at-home-mom turned entrepreneur in Boise, ID, whose Etsy shop, PuurBody, has sold more than 20,000 handmade bath products, and home accessories designer Alexandra Ferguson, who has opened her own small factory in Brooklyn, NY, since founding her shop, alexandraferguson. Brandi and Alexandra are just two examples of the diverse array of sellers from around the world telling our community story in tomorrow’s market.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.