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Etsy Revamps Seller Handbook Resource

Etsy has revamped its Seller Handbook, a resource for the 1.4 million users who actively sell on the site. The handbook offers content designed to educate and inspire sellers, and Nadine Heintz, Group Manager of Seller Communications, told EcommerceBytes the changes were based on user research and input from conversations with sellers.

The new Seller Handbook features better search capability and a new prominent search field, she explained. Sellers will now be able to search for content specific to the Seller Handbook- previously searches brought back content from the Etsy blog as well.

Where before the Seller Handbook landing page listed articles in order of most recent, the new landing page features ten categories designed to help sellers find what they are looking for. Initially there were fewer, but in research, sellers told Etsy they wanted more explicit categories. They break down roughly by how Etsy thinks people look for advice when setting up a shop. “We spent a lot of time on that,” Heintz said.

Sellers had a hard time finding content designed for their level of experience, so Etsy will display article by relevancy, factoring in the stage of the seller’s business.

The page also features new sections for the latest articles and for site updates – “sellers wanted to know what’s new on the site” such as new features and new policies, Heintz said.

Above the footer, there’s a section called “Meet and learn from the Etsy community” with links to Teams, Forums, the Help Center, and Etsy’s Online Labs.

The new content management system also allows Etsy to place links to related Help Content and Seller Handbook posts alongside each other for additional tips and information.

The Seller Editorial Content Team at Etsy writes most of the content for the Seller Handbook and is also responsible for the Etsy Success newsletter.

Etsy is also translating Seller Handbook content into French, German, and Dutch – some articles are available in those languages as of this week, and Etsy will publish all globally relevant Seller Handbook articles in those languages on a regular basis going forward.

Not surprisingly given all the attention to mobile shoppers, the new format is optimized for reading on mobile Web.

More information is available on the Etsy website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.