Geeks around the Web are freaking out because they can’t see who is visiting their websites. “Google Analytics is down! It will never work again! Whywhywhywhywhy!?!?!” tweeted one webmaster.
Another tweeted, “Google Analytics, you’ve been working hard and you deserve a break. Just don’t stay out too late…” Users also took to Google Plus to report problems with the tool.
Google confirmed the problem Monday evening, classifying it at 7:41 pm as a service disruption.
“We’re aware of a problem with Google Analytics affecting a majority of users. The affected users are unable to access Google Analytics. We will provide an update by 4/6/15, 10:00 PM detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change.”
Three hours later it provided another update: “Our team is continuing to investigate this issue. We will provide an update by 4/7/15, 1:00 AM with more information about this problem. Thank you for your patience.”
The outage may be an inconvenience for some, but many marketers and merchants rely on Google Analytics to help them determine if their advertising campaigns are working.
And just because you are an artisan, crafter or collectibles dealer does not mean you don’t care about analytics. Sellers on Etsy were just as concerned about the inaccessibility of traffic data as the nerdiest of nerds.
You can keep an eye out for updates on this page.
Update: At 11:37 pm, Google changed status to “no issues,” writing: “The problem with Google Analytics should be resolved. We apologize for the inconvenience and thank you for your patience and continued support. Please rest assured that system reliability is a top priority at Google, and we are making continuous improvements to make our systems better.”