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eBay Deals Generates $1 Billion in Sales in 2014

eBay bragged about the success of its eBay Deals program over the holidays. “While everyone is celebrating the $1 billion in desktop sales made on Thanksgiving and Black Friday, most people probably don’t know that eBay Deals accounted for $74 million worth of sales during that holiday weekend,” a spokesperson wrote to EcommerceBytes.

He went on to say sales on eBay Deals rose 155% during the period from Thanksgiving to Cyber Monday this year compared to 2 years ago. And, he said, “Since eBay Deals launched in 2011, it’s experienced an 800% growth largely as a result of market need. This past Friday, the deals vertical hit an astounding $1 billion in sales.”

The eBay spokesperson also provided an infographic showing eBay Deals had generated $1 billion in sales in 2014, a new milestone. “Close to 19,000 different deals are available every day, ranging from $0.99 items to $55,000+ items.”

eBay kicked off “deals” a number of years ago after daily deals sites became popular, but it strictly limited the sellers who could participate in what was then the “Daily Deals” program. To put this year’s numbers in perspective, eBay ran over 2,500 daily deals between Thanksgiving and December 20 in 2010.

Since then, it renamed the feature eBay Deals and changed “daily” deals to Deal Events.

Shoppers can find featured eBay Deals on the landing page in a range of categories and can sign up to receive alerts.

In 2010, 84% of eBay’s Daily Deals were priced under $20 and was heavily weighted towards electronics, but in 2011, eBay shifted the program’s focus to higher-priced items and tried growing selection to include Home & Garden and Health & Beauty items.

According to eBay’s recent data, Electronics still make up the majority of its Deals (70%), followed by Home and Garden and Gold Bullion (10% each); Clothing, Shoes and Accessories (6%); and other categories (4%).

Interestingly some sellers were surprised recently to find they got into trouble for purchasing too many eBay Deals.


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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.