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Bonanza to Reinvest Revenue from Holiday Shopping Surge

Online marketplace Bonanza rolled out a large number of initiatives in the second half of the year, and founder Bill Harding said they had made a big impact on Black Friday sales for its merchants.

The average Bonanza merchant saw an increase of 129% in the value of merchandise sold over the Black Friday weekend compared to 2013, he said.

Among the new products and features launched in the third and fourth quarter were Webstores, Direct Checkout, Affiliate Program, and Background Burner Pro.

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Thanks to the “breakneck sales growth of our sellers,” Harding said the company had more revenue for advertising both online and in print. “In addition to the many developer roles we are now hiring for, we are also actively seeking to build a sales & marketing team so we can excel not just in building a product that users love, but also in making sure we continue to attract new customers and continually broaden our reach.”

Bonanza is also readying its annual survey soliciting ideas for how to make sellers’ lives easier. “Your feedback is the most essential tool for calibrating our efforts with your needs,” Harding said.

Sellers can expect to receive the seller survey soon. “As with last year, we promise to listen to all ideas, to summarize the results, and to follow up on this survey later in 2015. We plan to be accountable for bringing your suggestions to life,” he said.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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