Amazon UK predicts the biggest day ever for online shopping will be Cyber Monday, which falls on December 1st this year. But Black Friday, November 28th, is catching up. Last year, its shoppers ordered over 4 million items on Black Friday and over 4.1 million items on Cyber Monday.
Incredibly, Black Friday week is less than 2 weeks away, and retailers are gearing up for a surge in online shopping.
Amazon said on Cyber Monday last year, a delivery truck left one of its eight UK fulfillment centers once every 1 minute and 33 seconds on average. This year, to meet expected demand, Amazon is hiring over 13,000 people across the UK for seasonal positions in its fulfillment and customer service centers.
Amazon Vice President of EU Retail Xavier Garambois said Black Friday, which originated in the U.S., now marks the start of the Christmas shopping ramp-up in the UK. “We first brought Black Friday to the UK in 2010 with 300 deals; now we are offering over 3,000 deals and for many, Black Friday marks the start of the Christmas shopping rush in the UK.”
The number of products sold on Amazon.co.uk on Black Friday 2013 was over 160% higher than on Black Friday 2010 when the phenomenon was first introduced in the UK. This year, the company’s Black Friday Deals Week begins at 8am on Monday November 24, culminating on Black Friday, November 28th.
Black Friday is followed by Small Business Saturday on November 29 and Cyber Monday on December 1st. Other key shopping days are Giving Tuesday (December 2) and Green Monday (December 8).
Merchants are mindful of having to deliver holiday gifts by key holidays – Hanukkah on December 16, Christmas on December 25, and Kwanzaa on December 26.
Amazon UK has set up a special landing page for Black Friday deals.