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Easier to Shop on Mobile Apps Thanks to PayPal’s One Touch

It’s no longer strange to think about making a purchase from a mobile app, but it can be more clunky trying to buy something on a tiny screen than on a desktop computer. PayPal is working to make it easier, and on Tuesday, it announced One Touch, calling it “the absolute fastest way to pay on any mobile device, across platforms, on all of your favorite apps.”

PayPal is getting help from Braintree, the payment solution that developers turn to in order to add payment capabilities to their software and mobile apps, which PayPal acquired last year.

Starting today, One Touch PayPal payments are now open for developer beta with select merchants using the Braintree v.zero SDK in the U.S. It will be available to any developer using the Braintree v.zero SDK and all PayPal app users in the coming weeks.

PayPal said One Touch would allow its over 152 million active users to pay securely in many of their favorite mobile apps in a single touch, “making remembering user IDs, passwords and card numbers a thing of the past.”

One Touch supports both iOS and Android devices. PayPal transactions already have a 70% higher conversion rate than non-PayPal transactions, it boasted on the One Touch landing page. “One Touch promises to boost this advantage even further by eliminating the need for users to enter their username and password.”

PayPal continued the hype in its announcement: “One Touch payments will be the magical experience that every mobile user will come to expect, not unlike the experience PayPal pioneered for online shopping and paying many years ago.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.