eBay recently recognized its “star sellers” in China at a leadership summit, where company executives acknowledged eBay China sellers’ role in driving the country’s online export trade.
More than 60 top exporters from mainland China were honored for their achievements in sales, mobile ecommerce, emerging markets and more. And, for the first time, Taiwanese and Hong Kong merchants were recognized for the part they’re playing in helping grow Chinese cross-border trade.
Executives revealed that eBay was supporting Chinese sellers by opening local warehouses in key markets.
“Logistics is one of our biggest obstacles,” said one winner in an acceptance speech. “eBay’s overseas warehouse solution has given us hope – it not only speeds up the shipping process but raises our service levels.”
eBay first ran a pilot test of a fulfillment service for Chinese (and some U.S.) sellers in 2011, as reported in the EcommerceBytes Blog, but it has said very little about the program since then.
Why Chinese sellers? At the time, eBay spokesperson Johnna Hoff told EcommerceBytes the main reason was lengthy shipping time, citing an average of 18 days to deliver from China to the United States.
In its story about the recent event in China, eBay cited Greater China CBT Vice President John Lin who said, “We want our sellers to provide even better services in this new era. That’s why we’re making huge efforts to support them.”