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Etsy Launches Wholesale Platform out of Beta

Interested in marketing your Etsy goods to retailers at wholesale prices? The marketplace officially launched the Etsy Wholesale platform, which had been in beta testing for the past year and a half. But be aware of one major restriction – “At this time vintage sellers are not on the Etsy Wholesale platform,” Etsy spokesperson Dayna Isom Johnson told EcommerceBytes.

If approved, newly accepted applicants will pay a one-time fee of $100 to join the platform, and Etsy charges the same commission – 3.5% – on all completed purchase orders. Typically retailers (called “buyers” in wholesale parlance) expect discounts of 50% or so from wholesale sources.

“We launched Etsy Wholesale as a way to create new opportunities for our seller community to grow their businesses, and offer retailers around the world a more convenient and seamless way to source unique products from smaller designers,” Etsy explained in its announcement.

Etsy offers educational resources and created tools to integrate the Etsy.com and Etsy Wholesale platforms to make it easier for its merchants. And during the beta period, it partnered with retailers ranging from small independent boutiques to national retailers like Nordstrom and West Elm, and it held educational events to help the community grow their businesses.

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Etsy has a host of initiatives planned, including a program for retailers in support of Small Business Saturday (November 29). Merchants and artisans looking for more information can visit Etsy Wholesale.

Related Stories

Five Tips for Selling Wholesale Online

Vintage Etsy Sellers Out of Luck for Wholesale Orders

Etsy Wholesale on the Horizon (where Etsy laid out its vision for the wholesale platform in 2012)

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.