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eBay Tries Coupon Marketing to Get Buyers Shopping Again

eBay has been running coupon promotions to stimulate sales after its May password-reset put a crimp in sales. In June, we noted some of the coupons eBay was giving to users, including $20 coupons for many buyers.

This month, some users received a coupon with a similar twist as one of the promos it ran in June. The email invitation we received said, “Sell now and list for free. Make some money! Items with more photos often sell better – post up to 12 photos# per listing.”

We could list one item with no listing fees, and if it sold within 15 days, eBay would give us a $10 coupon, to be issued within three weeks after the promotion ended.

According to the terms, the “List and Sell Promotion” is not transferrable. To receive the discount, users must be a registered eBay member and pay for the item with PayPal. Any unused difference between the actual amount of the discount received and the maximum amount will be forfeited.

eBay CEO John Donahoe said last month that eBay’s Marketplaces business was hampered by the password reset it required for all users in the second quarter following a security breach made public in May. His chief financial officer said eBay was trying to reengage users and cope with the Google SEO changes through the use of couponing, seller incentives, and increased marketing spend.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.