In 2008, the public relations teams of eBay and Louis Vuitton’s parent LVMH sparred over a French court ruling over counterfeits and intellectual property rights. But last week, they came together and issued a joint statement announcing the two had settled their ongoing litigation.
Six years ago, the commercial court in Paris upheld a claim made by Louis Vuitton Malletier and Christian Dior Couture against eBay that required eBay to pay almost 40 million euros to LVMH for “negligence” and “illicit sales” over the sale of counterfeit goods on its marketplace.
Following that ruling, the companies immediately issued dueling press releases – French luxury brand LVMH said eBay was guilty of gross misconduct, while eBay said LVMH was attempting to protect uncompetitive commercial practices.
On Thursday, the two companies put the harsh words behind them, keeping it short and sweet in announcing the settlement:
eBay and LVMH today announced a cooperative effort to protect intellectual property rights and combat counterfeits in online commerce. Thanks to the cooperation measures put in place, the companies have settled ongoing litigation.
Michael Jacobson, Senior Vice-President and General Counsel at eBay, and Pierre Gode, Vice- President at LVMH, said: “Thanks to our joint efforts, consumers will enjoy a safer digital environment globally.”
eBay has been cozying up to brands and manufacturers as part of its strategy to differentiate itself from ecommerce giant Amazon.com.