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Etsy Acquires French Marketplace

Etsy acquired a leading marketplace for handmade goods in France, its sixth acquisition. A Little Market boasts 88,000 designers, 620,000 members, and over 1.9 million creations, with 3.3 million monthly visits and 31 million page views per month, according to the most recent statistics published on its website.

An Etsy spokesperson told EcommerceBytes the two marketplaces will remain independent. France is Etsy’s strongest non-English market, she said, but Etsy’s business in France is more than 90% import/export. “A Little Market is a strategically complementary business, focused almost entirely on domestic trade.”

Etsy did not disclose the terms of the deal, but called it its largest acquisition to date. A Little Market’s co-founders, Nicolas Cohen and Nicolas d’Audiffret, will continue to run the company from their Paris offices.

According to the French marketplace’s website, it intended to deploy its concept internationally, but locally, with a presence already in Italy.

In a post on the Etsy blog, CEO Chad Dickerson said A Little Market shared Etsy’s strategy of supporting designers, artists, and makers to start and scale their independent, creative businesses. “They emphasize handmade and work to keep the buying experience human and friendly.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.