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eBay Buys Bids with Bucks – New Promotion Rewards Auction Bidding

eBay is offering an unusual promotion to members of its eBay Bucks rewards program by rewarding them for bidding on auctions. In a nutshell, the promotion promised invitees, “Earn $5 in eBay Bucks when you make 5 bids; each bid must be on a different item.”

Shoppers who receive the invitation have a week to place the bids on five different auction listings – the promo kicked off on April 28 and runs through May 4, 2014. eBay is limiting the promotion to $5 in eBay Bucks per person and per eBay User ID, and will pass along the rewards up to 4 weeks after the end of the promotion.

eBay has de-emphasized auctions since 2008, instead promising to give shoppers a more retail-like experience – and as recently as last month, eBay told sellers that’s what buyers expect on eBay. Yet management wants its cake and eat it too. Said one skeptical seller who is a member of the eBay Bucks program and received an invitation to participate in the auction bidding promotion, “eBay’s latest promotion feels like they are desperate to drive up prices.”

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Only invited, registered eBay Bucks participants who receive the promotional offer from eBay in My Messages are eligible, and the offer is not transferable. The eBay Bucks offered in the promotion are in addition to the standard base eBay Bucks earn on successful purchases, but eBay caps the amount of Bucks shoppers can earn at $100 per transaction and $500 per Earn Period. See details and restrictions on the eBay website.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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