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Amazon Launches Pilot to Test 3D Printed Products

In December, EcommerceBytes took a lookat Amazon’s activities in the 3D printing space and how 3D printers could impact retail and ecommerce. Now comes news that Amazon has set up a new division selling 3-D printed products in partnership with five companies.

The Cincinnati Business Courier broke the news yesterday about what it calls a new pilot program to sell 3-D-printed products in four categories: toys, home accessories and decor items, jewelry and fashion/tech accessories.

Amazon has sold 3D printers and supplies for some time, and third-party merchants are already listing 3D printed objects on Amazon independently, as they do on other marketplaces including Etsy. Whether it is Amazon or its new partners that have more to gain by the pilot program is uncertain. As merchants know, Amazon crunches the numbers of items sold on its site and can jump in and begin competing with manufacturers and sellers at any time.

The Business Courier spoke to 3DLT, which issued a press release announcing it had been selected to participate in the Amazon 3D printed products pilot. The 50 products it is making available to Amazon shoppers range from fashion jewelry pieces to home decor items and tech accessories.

On its website, 3DLT explains it is a “3D Printing template marketplace” and writes, “We partner with independent designers who create the 3D printable files we offer on our website. Consumers like you can purchase these files, download them, and print them on your own 3D printer.”

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On its Amazon storefront, 3DLT says it all of the products it offers come from world class designers all over the world. “When you buy a product from us, you are not buying one of thousands. You are buying a unique product that has been specifically produced for you. All of our products are crafted with the groundbreaking 3D Printing technology.”

COO Colin Klayer said in 3DLT’s press release, “We’re thrilled to be included in the pilot. We think 3D print-on-demand will be very attractive to companies who want access to a new, digital channel. It will also be appealing to independent designers who’ve told us they want access to a large consumer market.

 

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.