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How to Participate in Amazon’s Holiday Deals Promotions

Amazon.com has invited thousands of third-party merchants to participate in its high-traffic holiday-deals promotions for the first time this year. Vice President of Amazon Marketplace Peter Faricy told EcommerceBytes that sellers have been invited to participate in many of the different deals it offers, including Gold Box, Today’s Deal page, promotions during Black Friday, during Cyber Monday, and promotions all throughout the holiday season. The merchandising also includes email marketing to Amazon customers.

But what about sellers who did not receive an invitation to participate and don’t have an account manager? After EcommerceBytes interviewed Faricy for a three-part series, he provided us with an email address that readers could use to contact the company to learn more and submit their deals for consideration. EcommerceBytes readers can contact Amazon via email using 2013-holiday-deal@amazon.com. Amazon’s seller support team is in place to respond to those inquiries.

Interestingly, Amazon said it does not consider whether a seller uses its Fulfillment by Amazon (FBA) service in deciding whether to allow a merchant to participate in the holiday deals promotions. Rather, the three keys to having a deal accepted by Amazon are: being a highly rated seller, having a well regarded product, and having a great deal on that product.

“We’re very, very excited to open this up for sellers,” Farcicy said.

You can find the EcommerceBytes interview with Amazon Marketplace Vice President Peter Faricy in Part OnePart Two, and Part Three.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.