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Tag: Mark Ballard

Amazon First-Party Sellers Hold Edge in Sponsored Product Ads

February 20, 2018 David A Utter
Amazon

Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning that Buy Box requires much Read more

Marketplaces, News, Selling ToolsAmazon Advertising, Amazon sponsored products, Mark Ballard, Merkle


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