Google acquired a UK company called Rangespan that brings suppliers and retailers together and could help it provide more accurate product data in Google Shopping. Industry observers pondered whether the acquisition was a move closer to Google launching a marketplace Read more
With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these transitions happen sooner rather than Read more
Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell trouble for third-party vendors already Read more
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the top of all emails it Read more
While ecommerce pros working with Google during the holiday shopping season were likely more concerned about click-throughs, bounce rates, and conversions, Gmail made a change that impacts not only its millions of users but the marketers sending campaigns to Gmail recipients. For Read more
One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion dollar firm and a household Read more
