While retailers were busy attracting shoppers to their Columbus Day sales on Monday, Facebook was busy working to attract retailers, telling them why it’s the right platform for them to reach mobile shoppers. Facebook is going well beyond offering merchants Read more
Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a Read more
Facebook, which already offers Buy buttons on ads, told a news outlet it is bringing shopping to business pages. Facebook is testing Buy buttons that will enable shoppers to complete purchases without leaving the social networking site. Facebook’s Emma Rodgers told BuzzFeed, “With Read more
Facebook is turning into an online swap-meet in Australia, according to the Sydney Morning Herald – and it’s become a magnet for eBay buyers and sellers. “As more than 9 million Australians flock to Facebook every day, the social media giant has, Read more
Last summer, Facebook began testing Buy buttons, announcing that with the feature, users could click the Buy button on ads and Page posts to purchase a product directly from a business, without leaving Facebook. This week, ecommerce platform Shopify said Read more
In March, we told you about the new “payments service” from Facebook. On Wednesday, the company told EcommerceBytes it has begun rolling out the feature to users in the New York City area and has added some new functionality. The Read more
Facebook is welcoming online merchants to its Messenger chat platform, the mobile app that is its answer to texting. But there’s no “Buy button” in this announcement. The company previewed the new “Businesses on Messenger” at its developers’ conference this Read more
Facebook’s brand new payment service has several things going for it that might sound appealing to online sellers – first of all, it’s free. Secondly, there’s no risk of chargebacks since senders cannot use credit cards to fund payments. But Read more
Sellers are losing yet another source of free traffic thanks to Facebook’s acquisition of TheFind. The ecommerce search engine, which provided a source of free and low-cost traffic to online merchants, will go offline in a matter of weeks. “Disappointing Read more
Plenty of warm paeans from the New York Times and elsewhere complimented Facebook’s moves to cut down on unpaid ads appearing in the news feeds of its userbase. And while Facebook users may rejoice, it means fewer potential shoppers may see online Read more
