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Facebook Expands Buy Button

Last summer, Facebook began testing Buy buttons, announcing that with the feature, users could click the Buy button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.

This week, ecommerce platform Shopify said a small number of its merchants have been using the feature, and it revealed that it was expanding the beta test.

For those invited to participate, Shopify explained, “After adding the new Facebook sales channel to your Shopify account, you can start posting products with buy buttons, promoting those posts with paid advertising, managing all the customers and orders that come in from Facebook, and more.”

The mention of ads isn’t surprising – business users are finding it increasingly difficult to have their posts shown to fans and followers unless they pay to advertise (“promote”) their posts.

In its article about the new testing, TechCrunch noted, “Testing with Shopify is convenient because it gives Facebook a standardized ecommerce backend to build the Buy Button on top of, rather than immediately having to accommodate a variety of ecommerce platforms. Facebook did something similar when testing its payment detail auto-fill feature with all the merchants on another ecommerce canvas, Ecwid.”

You can learn more about the Facebook Buy button on this Shopify blog post.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.