Startup champion Caterina Fake is out, M. Michele Burns is in. That’s the word from Etsy CEO Chad Dickerson who said Fake stepped down from the company’s Board of Directors, while Burns has joined the Etsy Board. The contrast between Read more
Meeting sellers in person can help marketplaces better understand their needs. Over the course of a few months this year, over 250 Etsy administrators visited sellers in their places of work. And while Etsy may focus on artisans and crafters, Read more
Etsy is trying to take advantage of the fact that many of its sellers straddle the online and offline world, displaying their wares at shows and fairs. In fact, 35% of its US-based sellers sell at craft fairs. Presuming that Read more
Large sellers dominate on Etsy, according to business intelligence vendor RJMetrics.com, which recently analyzed Etsy patterns to come up with some tips for people shopping for handmade items on the site. 79% of Etsy shops carry 100 or fewer items in Read more
Etsy asked sellers to use social media to attract holiday shoppers to their Etsy shops, advising them to let customers know their Etsy items would make great gifts. It also created a special hashtag for sharing. “As we lead up Read more
Etsy users can nominate a fellow member they believe is deserving of special recognition through November 3rd. Each year, the company mails “small tokens of appreciation” to Etsy members who’ve had a positive impact on its community as a leader, Read more
Etsy believes it can help give shoppers at street fairs and shows confidence to hand over their credit cards to sellers with the help of the Etsy brand. The company believes that’s good for both itself and its sellers, and Read more
One year after making a radical change to its policy around what constitutes “handmade” on craft-and-vintage goods website Etsy, its CEO discussed the changes on the Etsy blog. In October 2013, Etsy broadened its Handmade category to include sellers who used employees Read more
Etsy is introducing a new paid-advertising option for sellers called “Promoted Listings.” It will replace Etsy’s cost per click Search Ads on October 1st. With Promoted Listings, sellers will no longer select and manage keywords as part of their ad Read more
Etsy launched another test of its search function on Tuesday, August 12th. In this latest test, which Etsy calls “experiments,” it will be testing new categories in Browse. It will also be making it easier to move from browse to Read more
