Meeting sellers in person can help marketplaces better understand their needs. Over the course of a few months this year, over 250 Etsy administrators visited sellers in their places of work. And while Etsy may focus on artisans and crafters, it said it included sellers of vintage items on its visit list.
Bernadette Sweeney wrote on the Etsy blog that the company was “always aspiring to learn more about how our sellers run their businesses so we can improve their overall experiences. While we love hearing what’s on the minds of Etsy sellers through emails, convos, forum threads and About pages, nothing beats visiting a seller in person to witness her creative process in action and the challenges she faces on a daily basis.”
Etsy employees visited jewelers, milliners, ceramicists, painters, photographers, seamstresses, bakers, suppliers, and antiquers in dozens of locations, including New York City and the tri-state area; Toronto, Canada; Dublin, Ireland; Berlin, Germany; and Paris, France.
And Etsy learned that almost every seller they met spends at least half of their day working on the “business side” of their shop, including responding to convos, packaging and shipping. The other half of their day is spent designing and making new items.
“Actually seeing our sellers’ operations in real life – observing invoices pinned to bulletin boards or seeing a color-coded inventory management system – helped us better understand how sellers use Etsy to manage their shops. It’s the little things that count. Studying these details about our sellers’ diverse workflows help us improve the online tools we offer and the versatility of Etsy’s platform.”
Sweeney said sellers could submit their studio for consideration for an Etsy visit by sending an email to firstname.lastname@example.org.