eBay kicked off a new TV commercial showing how shoppers can break away from the beige conformity of Amazon and traditional commerce. The Fill Your Cart with Color campaign is designed to celebrate individuality and self-expression. The press release follows: Read more
eBay’s latest press release describes its efforts to boost holiday sales through social media campaigns. A new national survey reveals the overwhelming majority of Americans (81%) increasingly struggle when it comes to finding perfect holiday gifts. Nearly two-thirds (65%) of Read more
eBay is marketing to holiday shoppers in a big way by trying to entice them to see vehicles as a great gift for the holidays as it released the results of a new survey. You can find the full release Read more
eBay is trying to reshape its image among the younger generation, and it toured college campuses to generate buzz. One student newspaper described the event held on its campus. Reporter Shelby Whitehead of the University of Tennessee – Knoxville’s Daily Beacon wrote: Read more
eBay is kicking off a national television ad campaign today, August 1st. While it’s too early to say whether the new marketing push will succeed in driving shoppers to the site, sellers should be prepared. eBay Chief Marketing Officer Suzy Read more
eBay CEO Devin Wenig is now clear about eBay’s brand, he told Wall Street analysts on Wednesday, stating, “we deliver a compelling value proposition to help every person get their version of perfect, no matter what it is.” Explaining that Read more
The man who helped transform brands for Microsoft and Adobe is now in charge of the eBay brand. Karl Isaac joined eBay as Vice President of Global Brand, one of a trio of top executives joining the online marketplace. As Read more
eBay is turning to TV ads and direct mail to try to generate traffic as it still struggles to gain exposure in Google search results and reengage shoppers lost due to the security breach of 2014 when eBay required 150 Read more
Valentine’s Day gift-givers will spend $19.7 billion, according to the National Retail Federation (NRF), and eBay and Amazon are among the online marketplaces and merchants working hard to woo them. While that figure includes flowers, dinner, and a movie, that’s Read more
eBay launched a new marketing campaign to capitalize on people’s desire for self-improvement as part of the annual tradition known as the New Year’s resolution. eBay’s “Live 2016” campaign promotes healthy living, including exercising, eating healthy, and decluttering. eBay launched Read more
