Amazon brand sellers Archives

07 Mar, 2026

Amazon Adds New Metrics to Help Measure Brand Awareness, Satisfaction

February 13, 2024February 13, 2024 Ina Steiner

Amazon launched Brand Metrics in Beta in 2021, and this week it announced the availability of four key new metrics to help brands measure their performance on Amazon. The metrics are in graph form “to help you understand and measure Read more

Amazon Adds Feature to Email Marketing Tool for Brand Sellers

February 10, 2022February 10, 2022 Ina Steiner

Amazon added themed email templates for brand sellers. The pilot program is for those who use the Amazon Customer Engagement tool, launched last spring. Merchants must be registered with Amazon Brand Registry and must have a Stores page before they Read more