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  • Amazon brand gating

Tag: Amazon brand gating

Amazon Raised the Bar 10 Days after Ungating a Seller

April 27, 2025April 27, 2025 Ina Steiner
Amazon

Amazon sellers are all too familiar with the concept of “gating,” which is when marketplaces restrict most or all sellers from selling a particular brand. Recently a seller described how working to become ungated can be a moving target, after Read more

Marketplaces, NewsAmazon, Amazon brand gating, Amazon gating

Sellers Shocked by New Amazon Brand Fee

August 29, 2016July 20, 2017 Ina Steiner

Amazon sellers are reeling from the news that in some cases, they must now pay $1,000 (and sometimes more) to get approval to sell branded items on the marketplace – that’s $1,000 per brand approval. Amazon confirmed it requires fees Read more

Marketplaces, NewsAmazon, Amazon brand gating, Amazon fees

Can the NFL Ban on Marketplace Sales Succeed?

April 12, 2016July 23, 2017 Ina Steiner

The National Football League is taking a new approach to tackling the problem of counterfeit goods on marketplaces like eBay and Amazon. Part of its strategy: it’s demanding manufacturers stop selling to marketplace sellers or to any retailer who sells Read more

Marketplaces, NewsAmazon brand gating, Major leagues

You Can’t Sell That Brand on eBay or Amazon

February 16, 2016July 26, 2017 Ina Steiner

When Adidas instituted a global policy banning dealers from listing products on eBay and Amazon.com effective January 2013, the revelation made headlines. The company told EcommerceBytes at the time that the guidelines would ensure that Adidas and Reebok would be Read more

Marketplaces, NewsAdidas, Amazon brand gating

Amazon’s Deals with Brands Hurts 3P Sellers

August 11, 2014September 2, 2017 Ina Steiner

Amazon gives preferential treatment to listings from brands that agree to partner with the marketplace, to the detriment of third-party sellers. So says a study from market research firm L2. Brands such as Burberry and Levi Strauss that have formed Read more

Marketplaces, NewsAmazon brand gating, Amazon brands

Amazon Health and Beauty Turns Ugly for Sellers

June 20, 2014September 4, 2017 Ina Steiner

Amazon’s Health & Beauty category has turned ugly for third-party sellers, and some say it’s risky to sell in the category. In October, we wrote about the challenges sellers faced in selling cosmetics and certain beauty products, with Amazon banning sellers from Read more

Marketplaces, NewsAmazon brand gating, Amazon brands, Amazon restrictions


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