Amazon brand advertising Archives

05 Sep, 2025

Amazon Sends Shoppers to Brands’ Own Websites from Its Shopping App

February 11, 2025February 11, 2025 Ina Steiner

Amazon is testing a new feature that will send mobile shoppers to brands’ own websites when they can’t find the item on the Amazon marketplace. “We’re now testing a new shopping experience in beta where we’ll show select products in Read more

Amazon Tests Brand Skins for Marquee Sellers

June 13, 2021June 13, 2021 Ina Steiner

Amazon is testing “brand skins” with some top brands, according to Levi’s Director of Ecommerce Gopal Kolli. He confirmed the test when responding to a tweet showing a screenshot of a Fruit of the Loom listing on Amazon. Ryan Craver, Read more