Amazon confirmed it will hold its 10th Prime Day sale in July, and sellers reportedly had until May 17th to submit deals for a chance to be selected for Prime Day deals. But as Jungle Scout’s Eva Hart told us, sellers should remember that Prime Day goes beyond just Amazon.
Hart, who is also the owner of Couples Coffee on Amazon, also pointed out that sellers don’t have to be limited to FBA inventory – they can also offer Fulfilled by Merchant (FBM) options to meet Amazon customer demand with deals.
Steven Pope, founder of My Amazon Guy, said Prime Day sees a great boost in traffic. “Making sure your listings are ready to convert is key to success. Make sure you have premium A+ content, a brand story, and a main image that begs for clicks,” he told EcommerceBytes.
Pope said CTR (Click Through Rate) is the fastest way to take advantage of Prime Day, which sellers can accomplish by improving the main image of their product listing. “The main image is typically the first visual impression that potential customers have of your product,” he said. “By optimizing the main image, you can make it more appealing and enticing, which can increase the likelihood of viewers clicking on your product.”
Pope recommends sellers include a keyword into the listing’s main image, “and give it a sniff test by running an AB test such as Pickfu of your main image vs your top competitor.” He provided the following image as an example:
SOURCE: My Amazon Guy
Hart also recommended optimizing listings, making sure they feature clear titles, strong descriptions, and positive reviews. “Consider tools like Jungle Scout’s AI Assist for listing creation and actively work to increase reviews, as they are a major trust signal for Prime Day shoppers,” she said.
Onramp Funds, a firm that provides funding to online sellers, recently published “Onramp’s Prime Day Playbook: Your eCommerce Seller’s Guide to Winning Big” with tips on goal setting and preparation, including strategic product selection, pricing, customer engagement, and inventory planning based on customer experiences. It also included a section on “Post Prime Day Analysis.”
Other retailers usually jump on the Prime Day bandwagon, taking advantage of Amazon’s efforts to get shoppers stirred up about deals to hold sales events of their own. Onramp’s guide recommends leveraging that “Halo” effect. “Prime Day isn’t just about Amazon sales,” it explains. “The excitement often spills over to other online retailers. Consider offering competitive prices on your own website during Prime Day to capture additional sales. Don’t forget to explore cart abandonment software to win back potential customers during this peak sales period.”
Jungle Scout’s Hart also recommended marketing across platforms. “Utilize PPC ads and leverage social media buzz on Facebook, Instagram, and TikTok (especially for Gen Z consumers). Create engaging content highlighting your Prime Day deals, and consider working with influencers to promote your products.
“Sellers can dominate Prime Day sales and build lasting brand loyalty by planning early and expanding their reach beyond Amazon,” she said.
Last year, Amazon held Prime Day on July 11 – 12th, officially announcing it on June 21st. That could mean this year’s sale could be just 6 weeks away with a possible announcement coming in 3 weeks. Feel free to share your Amazon Prime Day tips in a comment below.
