Many people were skeptical when Amazon introduced its Prime Shipping program – would shoppers really pay an upfront cost ($79 at the time) to get free, fast shipping? Amazon proved a free-shipping membership program works. Now comes a membership program Read more
Premium brands market themselves on a promise of exclusivity and unique experiences in exchange for charging a significantly higher price. Discounts, especially sizable ones, rarely happen for these brands. As global supermarket chain Aldi just learned from a recent promotion Read more
Calling it one of the most universally celebrated holidays, National Retail Federation CEO Matthew Shay said Mother’s Day would see consumers spending a total of $19.9 billion this year, and 29% of Mother’s Day shoppers would shop online to find Read more
eBay is using its eBay Bucks loyalty program to promote its Bill Me Later (BML) service that lets shoppers finance their purchases. “Earn an extra $10 in eBay Bucks on your first Bill Me Later purchase,” eBay heralded in an Read more
Color theory holds a long-term place in marketing strategies, as people tend to associate certain meanings to particular shades. These habits extend to consumers and online purchasing, where some color choices may be better, and more profitable, than others. This Read more
The old aphorism about too much of a good thing being, well, a bad thing, provides a caution to anyone who designs things. Restaurant menus, fashion options, and yes website searches may be serving up too much. In the case Read more
Online buyers and sellers were among the first targeted by fraudsters and identity thieves in the early days of the Internet, and those threats have not abated. As EcommerceBytes reported last week, Amazon and PayPal are among the companies most frequently targeted Read more
Too cold to go outside? Stay home and shop in front of the warm glow of the computer screen. That’s what happened this winter, according to Marin Software, which said search ad impressions skyrocketed during January’s Polar Vortex. The recent Read more
Custora said that despite government data showing overall retail sales declined 0.4% in January year-over-year, its data shows ecommerce sales grew 8% for the month. And the severe winter weather may have something to do with it. Custora, which help online retailers better understand Read more
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year; they answered the question, Amazon – friend or foe; and they discussed how Google Product Listing Read more
