Color theory holds a long-term place in marketing strategies, as people tend to associate certain meanings to particular shades. These habits extend to consumers and online purchasing, where some color choices may be better, and more profitable, than others. This Read more
The old aphorism about too much of a good thing being, well, a bad thing, provides a caution to anyone who designs things. Restaurant menus, fashion options, and yes website searches may be serving up too much. In the case Read more
Online buyers and sellers were among the first targeted by fraudsters and identity thieves in the early days of the Internet, and those threats have not abated. As EcommerceBytes reported last week, Amazon and PayPal are among the companies most frequently targeted Read more
Too cold to go outside? Stay home and shop in front of the warm glow of the computer screen. That’s what happened this winter, according to Marin Software, which said search ad impressions skyrocketed during January’s Polar Vortex. The recent Read more
Custora said that despite government data showing overall retail sales declined 0.4% in January year-over-year, its data shows ecommerce sales grew 8% for the month. And the severe winter weather may have something to do with it. Custora, which help online retailers better understand Read more
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year; they answered the question, Amazon – friend or foe; and they discussed how Google Product Listing Read more
Reddit has “soft-banned” Etsy links due to what the site says is a recent rise of spam posts by apparently overeager sellers who don’t follow Reddit’s rules when promoting their listings on its site. Reddit is an irreverent social-networking site Read more
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year and answered the question, Amazon – friend or foe? In today’s installment, panelists discuss how Google Read more
Marketers spend plenty of time and effort attempting to reach a younger audience, preferably 18 to 34 with plenty of disposable income to drop into the economy. It’s a demographic where sellers hope to establish a foothold and reap the Read more
In our last installment of Online Selling Trends, we introduced the members of our panel and asked them about the challenges and opportunities that lay ahead for online sellers in the New Year. Today, they provide some tips on marketing and Read more
