eBay is using its eBay Bucks loyalty program to promote its Bill Me Later (BML) service that lets shoppers finance their purchases. “Earn an extra $10 in eBay Bucks on your first Bill Me Later purchase,” eBay heralded in an email to certain users.
eBay has used its eBay Bucks program to entice shoppers to try other behavior as well. For example, as it saw its auction business decline in the first quarter, eBay came up with an interesting offer to provide shoppers with an incentive to place bid on auction listings: “Earn $5 in eBay Bucks when you make 5 bids; each bid must be on a different item.” Recipients of that promotion had a week to place bids on five different auction listings in order to get the $5 in eBay Bucks – the promo kicked off on April 28 and runs through May 4, 2014.
eBay integrated the Bill Me Later “buy now, pay later” option on sellers listings on the eBay marketplace in 2009.