Retailers rank online marketplaces fifth for effectiveness among customer acquisition tools and allocate 16% of their digital marketing budgets to online marketplace initiatives and operations, according to a new Shop.org report conducted by Forrester Research and Bizrate Insights. Results of “The State Read more
Woot’s founder has done it, Etsy welcomes its sellers to do it, and the owners of a historic Scottish traditional-weaving mill is doing it. We’re talking about crowdfunding and it’s all the rage, so much so that PayPal has posted Read more
Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just about mobile-friendly online selling sites ranking better in search. More direct calls-to-action in the form of “buy” buttons and similar objects Read more
The popular BigCrumbs cashback site is closing, but its founder is not calling it quits. Vince Martin is turning cashback on its head with the launch of MainStreetSHARES. BigCrumbs was a popular service that allowed people to earn cashback on Read more
The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display on small screens to various competing payment methods vying to be the choice of mobile Read more
Depending on where your customers are today, the approaching start of spring in a couple of weeks may be a promise of relief from winter’s worst, or a mere afterthought for those in warmer climes. Either way, the time is Read more
Two-thirds of consumers surveyed (66 percent) said they would be interested in virtual shopping, according to the Walker Sands 2015 Future of Retail Study. And the days of shopping using virtual reality may be closer than you think as technology from Read more
Customer satisfaction with retail is down for the first time in four years, but ecommerce was up in the fourth quarter compared to a year ago, according to the American Customer Satisfaction Index (ACSI). A spokesperson for the ACSI Retail Read more
Canada is the largest cross-border online market for U.S. retailers today, according to a report from Borderfree. The company said U.S. merchants should consider tapping into the opportunity offered by Canadian shoppers. The majority of Canada’s 34.8 million people live Read more
The results are in, and Etsy is the winner of the 2015 Sellers Choice Awards for online marketplaces, followed by Amazon, Bonanza, Ruby Lane and eBay. Each year, EcommerceBytes asks online sellers to rate the marketplaces on which they sell. Read more
