Over 125 million Americans plan to celebrate St. Patrick’s Day, and total spending for the March 17th holiday is expected to reach $4.4 billion, according to the National Retail Federation. The Christmas holiday shopping season is over, but the prelude to Read more
Online shopping is in the process of getting more personal thanks to messaging apps, and 2016 has been dubbed the year of conversational commerce. Chris Ricci, one of the lead developers of Amazon’s Kindle and the current CTO of ecommerce Read more
The world of selling to people in their homes has evolved from getting a paper catalog, mailing in an order, and waiting days or weeks for deliveries, to a pace where one-click ordering and same day delivery represent viable options. Read more
A new report says consumer loyalty to retailers is eroding. Kibo’s 2016 Consumer Trends Report said consumers now expect digital services as standard, and if they can’t get it, they’ll jump ship. “Most consumers have their preferred places to shop, Read more
Is it cheaper to buy goods online? A recent report found that 75% of the items its authors reviewed were for sale at the same price online and offline. Anthem Marketing Solutions regularly compares online and in-store pricing of consumer Read more
The discussion website Reddit attracts plenty of attention. Its numerous topic areas, known as subreddits, routinely have their discussions appropriated in other media like sports and news. The site’s size and popularity have marketers of all types eager to tap into Reddit Read more
More people will sell secondhand items online this year because of the ease of mobile apps, according to Suzanne Wouk, founder of SnapPost. 2016 will be the year of mobile ecommerce, eventually eclipsing web commerce, according to GoDaddy executive Steven Read more
Higher shipping costs is one of the biggest challenges facing online sellers in 2016, according to Xudong Yan. “With the new USPS pricing, we see increasing pressure on seller’s cost structure,” he said. Yan is CEO of Teapplix, which provide shipping, Read more
Can retailers and online merchants afford to sell on Amazon? Can they afford not to? Online sellers confront that paradox every day. What changes lie ahead for the ecommerce juggernaut and how will these trends impact marketplace sellers? We checked Read more
The earliest SEO recommendations for making it to the top of Google search result pages called for quality, authoritative content. Over the years as people gamed Google to get better listings, Google gamed right back against the more odious attempts Read more
