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Online Shopping Throwdown: Easter vs St. Patrick’s Day

Over 125 million Americans plan to celebrate St. Patrick’s Day, and total spending for the March 17th holiday is expected to reach $4.4 billion, according to the National Retail Federation.

The Christmas holiday shopping season is over, but the prelude to Spring brings its own bright spots for online sellers, including Easter, which falls on March 27th this year. But which March holiday will bring sellers the most green?

It isn’t St. Patrick’s Day – in 2015, holiday shoppers spent $4.4 billion on St. Patrick’s Day, while they spent $16.4 billion on Easter goodies, according to the NRF

MediaMath said the sweet spot for optimal Easter campaign performance is 11 to 15 days before the holiday. It said research shows that 25% of all conversions occurred within 5 days of Easter, with a high 1 day before Easter.

A spokesperson for MediaMath told EcommerceBytes, “Even though the majority of last year’s consumers didn’t make a purchase until a few days before Easter, the 11- to 15-day window provides the optimal rate of conversions relative to CPMs and CPA.”

And more cheery news: the company reminded merchants that more springtime holidays are just around the corner: Mother’s Day, Father’s Day, and Graduation.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.