American Express created Small Business Saturday to encourage support for small businesses in 2010 (it has been officially cosponsored by the US Small Business Administration since 2011), and it has become an annual tradition that falls the day after Black Read more
Google wants to be the first place people start their online shopping trip, and last week, it announced how it could help holiday shoppers find deals and introduced some price-tracking tools. Google said this year it will have access to Read more
Online holiday spending will rise 7% this holiday season according to the National Retail Federation (NRF), which released its numbers on November 2, 2023. The NRF expects holiday total spending (online and offline) to grow between 3% – 4% during Read more
Online prices in September 2023 fell 4.6% year-over-year, a 41-month low, according to Adobe, which tracks data through its the Adobe Digital Price Index (DPI). It said the decline marked the 13th consecutive month of year-over-year price decreases. The Adobe DPI index Read more
A majority of consumers plan to shop online this holiday season and are shopping early to spread out their budget, according to the National Retail Federation (NRF)’s latest consumer survey of 8,103 adult consumers between October 2-9 conducted by Prosper Read more
Reviews are the biggest factor influencing purchasing decisions, surpassing price, content, and fulfillment, according to a survey of 50,000 shoppers – yet on average, shoppers review only 0.2% of the products they purchase. That’s data from Stackline, which provides services Read more
Online holiday sales will grow 4.8% over last year, according to Adobe’s predictions. Adobe released its annual forecast for the holiday shopping season on Thursday, which covers the period Nov. 1 to Dec. 31, basing its prediction on its measurement Read more
Halloween will be a treat for retailers this year, according to data from the National Retail Federation (NRF). Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to the NRF’s Read more
Online spending during the holidays may increase 6.7% year-over-year (YOY), according to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment and is not adjusted for inflation. It expects in-store sales to increase +2.9% YOY, Read more
Google launched a new generative AI tool that is designed to make shopping easier. It comes at a time when shoppers may be more frequently starting their shopping directly on an ecommerce website like Amazon rather than starting on a Read more
