Google acquired a UK company called Rangespan that brings suppliers and retailers together and could help it provide more accurate product data in Google Shopping. Industry observers pondered whether the acquisition was a move closer to Google launching a marketplace Read more
Terapeak has added new features to its research tool for eBay and Amazon sellers that offer a greater degree of personalization. Search Manager and Bulk Research are immediately available for all users of Terapeak for eBay and Terapeak for Amazon, Read more
With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these transitions happen sooner rather than Read more
Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell trouble for third-party vendors already Read more
For many years, small online sellers operating from one location had only to look to their own state regulations to determine if they had to collect sales tax for in-state purchases. But now if they use fulfillment services, such as Read more
PayPal dominates in pure-play online payments, but with more transactions taking place via mobile, could a potential service from Apple – maker of smartphones and tablets – take a bite out of its market share? Rumors again surfaced this week Read more
Amazon.com’s growth stands out in ecommerce as the company grew beyond its bookselling model into selling virtually any kind of product, and there are things online merchants can do to emulate that success. Amazon works at selling and engages in Read more
Make an offer features are popular with online shoppers looking for a bargain and are available on marketplaces such as eBay. Online merchants using eBay’s Magento store-builder can check out a new offering called Online Price Bargaining, a Magento extension Read more
Within Google’s site analytics platform resides plenty of potential for online retailers to create remarketing lists, as they seek to connect again with website visitors. A new feature introduced by Google Analytics offers to make this a less daunting prospect for marketers Read more
Amazon introduced a twist on product reviews called “Ask an Owner” that helps connect shoppers with owners to ask specific product-related questions. Amazon launched the feature in late 2012, but another company beat Amazon to the punch. TurnTo launched its “social Read more
