Although social media’s immediacy and popularity suggest it has the potential to be a great marketing channel, research noted by Forbes and elsewhere keeps finding email marketing an effective way to find and maintain a customer base. Getting ecommerce pros connected with Read more
Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. A search marketing guru, Mike Grehan discussed some of the challenges online Read more
A group known as the Syrian Electronic Army claimed over the weekend it had hacked eBay and PayPal websites. Mashable broke the story on Saturday, and now Ars Technica is reporting on claims that the group intercepted sensitive email from eBay employees Read more
Now that the Super Bowl is over, expect to see retailers turning to Valentine’s Day themes. The National Retail Federation (NRF)’s Shop.org unit took a look at the upcoming Valentine’s Day holiday to see how online retailers should prepare for Read more
Online marketplaces realize several benefits when they process payments for their sellers. Etsy launched its own payment processing option called Direct Checkout 2 years ago, and on Tuesday, it announced another feature to make it more attractive to sellers. All Read more
eBay launched a new feature to make it easier for sellers to set standard terms on listings – this can be very helpful when sellers have more than one policy depending on the type of item they’re selling. Multiply that Read more
It’s taken Etsy a while, but finally the marketplace is making more tools available to sellers, both directly and through third-party developers. Etsy has vowed to improve its tools and wants to hear feedback from seller about their needs. During Read more
If you’re like most U.S. sellers doing a significant volume of sales, you’ve begun receiving Form 1099-K from payment processors. But should you be concerned if the amounts being reported to the IRS on Form 1099-K is different from your Read more
eBay is running a seller promotion this week in which invited sellers can list up to 40,000 fixed-price listings and pay no listing fees. The promotion includes 3, 5, 7, 10, and 30-day listing durations and is in addition to Read more
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year; they answered the question, Amazon – friend or foe; and they discussed how Google Product Listing Read more
