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Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

How to Charm Shoppers with Your Marketing Emails

February 9, 2016July 26, 2017 Ina Steiner

How do you increase email open and click-through rates around the Valentine’s Day holiday? GoDaddy analyzed its data and found that small businesses can improve their email campaigns, even if their business has nothing to do with flowers or chocolate. Read more

News, Selling ToolsEmail marketing, GoDaddy

Postal Leaders Examine How Consumer Empowerment Impacts Shipping

February 9, 2016July 26, 2017 Ina Steiner

As online shopping evolves, so does the area of ecommerce package-delivery. Postal leaders will gather near Washington DC next month to explore the “B2Me consumer empowerment phenomenon” and how it impacts the changing global postal ecosystem. In its 6th year, Read more

News, ShippingUSPS

eBay Offers Assistance with Misinformed Postal Clerks

February 9, 2016July 26, 2017 Ina Steiner

eBay made an interesting promise to help online sellers with several shipping problems involving Post Office window clerks. During its weekly chat with online sellers, eBay’s Jim “Griff” Griffith provided instructions on how to report two common problems sellers encounter. Read more

News, ShippingUSPS

New Postal Bill Could Have an Impact on Ecommerce

February 8, 2016July 26, 2017 Ina Steiner

A congressman introduced a bill that would allow the United States Postal Service to offer basic financial services, and one aspect of the proposed legislation has the potential to impact ecommerce. Representative Cedric Richmond of Louisiana reintroduced the Providing Opportunities Read more

News, ShippingPostal legislation, USPS

How to Reinstate Your Suspended Amazon Seller Account

February 8, 2016September 23, 2017 Ina Steiner

A growing number of sellers are experiencing the unthinkable: logging in to Amazon and learning they’ve been suspended. Hopefully Amazon will never suspend your selling account, but if you ever find yourself in that position, it’s critical you know the Read more

Marketplaces, NewsAmazon suspension, Cynthia Stine

Bonanza to Provide More Data in Seller Dashboard

February 8, 2016July 26, 2017 Ina Steiner

Bonanza will launch a new dashboard for sellers to provide them with more data about what’s driving traffic to their listings and other analytics. A new stats page will include two new reports: The Sales Graph will display information about Read more

Marketplaces, NewsBonanza

Etsy Unable to Process Credit Card Orders over the Weekend

February 8, 2016July 26, 2017 Ina Steiner

Etsy shoppers ran into problems trying to check out over the weekend. Beginning early Saturday morning, credit card payments through Etsy Direct Checkout were hung up and were not processed. It appears orders paid with PayPal or through the seller’s Read more

Marketplaces, NewsEtsy glitch

Three Takeaways from Amazon Earnings for Online Sellers

February 5, 2016July 26, 2017 Ina Steiner

Amazon announced its fourth-quarter and full-year performance last week, and there was a lot to digest. EcommerceBytescovered the highlights of Amazon earnings from the seller’s point of view. While there’s a lot of buzz and conjecture about Amazon getting into other Read more

Marketplaces, NewsAmazon financials

Amazon and PayPal to Splurge on Super Bowl TV Ads

February 5, 2016July 26, 2017 Ina Steiner

A few years ago, if you were told two ecommerce giants were going to both be running television ads during the Super Bowl, your thoughts might turn to Amazon and eBay. This year, Amazon is running its very first Super Read more

Marketplaces, News, PaymentsAmazon marketing, PayPal marketing

eBay and Amazon Woo Valentine’s Day Shoppers

February 4, 2016July 26, 2017 Ina Steiner

Valentine’s Day gift-givers will spend $19.7 billion, according to the National Retail Federation (NRF), and eBay and Amazon are among the online marketplaces and merchants working hard to woo them. While that figure includes flowers, dinner, and a movie, that’s Read more

Marketplaces, NewsAmazon marketing, eBay marketing

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