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Author: David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.

eBay Watcher Marketing Rumor Goes Unfulfilled

June 23, 2015August 8, 2017 David A Utter

Those auction watchers on eBay should present an amazing opportunity for future conversion opportunities, but eBay doesn’t allow sellers visibility into who’s watching. One person claimed this situation was about to change. A recent rumor at the eBay Community Forumssuggested a Read more

Marketplaces, NewseBay watch lists

Amazon Video Shorts Helps Sell Products

June 18, 2015August 21, 2017 David A Utter

Amazon unveiled Video Shorts last year, an amalgam of brand promotion, product placement, and entertainment videos. What is the service, and is Amazon.com competing with YouTube? There has been more to browse than just books on Amazon.com for many years, with video Read more

Marketplaces, NewsAmazon video

Should eBay Sellers Worry About Blocked Bidder Lists?

June 18, 2015August 8, 2017 David A Utter

Blocking bidders who do more harm than good to eBay sellers sounds like the right course of action, but what if that process can be manipulated to harm sellers? And should sellers even share their lists of potentially bad buyers? Bad bidders Read more

Marketplaces, NewseBay blocked bidders

Mobile Shopping and Buy Buttons Are Key Trends to Watch

June 5, 2015August 8, 2017 David A Utter

Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just about mobile-friendly online selling sites ranking better in search. More direct calls-to-action in the form of “buy” buttons and similar objects Read more

News, Trends and Shopping DataMobile commerce

Google Shopping Meets YouTube Videos

May 28, 2015August 6, 2017 David A Utter

Google’s longtime ecommerce aspirations evolved again with a recent feature upgrade to the TrueView ads seen on its YouTube-hosted videos. The company announced TrueView for Shopping, a technology allowing for video viewers to click on through from an ad to a Read more

News

Mobilegeddon: Amazon, eBay, and the Google Ranking Shift

May 5, 2015August 6, 2017 David A Utter

It was a straightforward yet impactful change Google revealed to the world. A site’s friendliness to visitors arriving on mobile devices would affect its ranking. Google said on its Webmaster Central blog, “This change will affect mobile searches in all languages Read more

News

Apple Watch Brings Shopping to the Small Screen

April 30, 2015August 21, 2017 David A Utter

With the customary fanfare and media adulation its product announcements attract, the denizens of a particular tech company in Cupertino, CA, brought forth the Apple Watch. This latest offering from Apple ranges in price from an entry level $349 for a Read more

NewsApple

Google Ads – Paying More for Less?

April 27, 2015August 7, 2017 David A Utter

Recent news finds Google going big into the mobile arena, both in terms of an algorithm update that will favor mobile-friendly websites in search results, as well as Google’s foray into providing wireless service via its Project Fi initiative. While those efforts Read more

News

Sellers Eye eBay Fall Update with Trepidation

April 14, 2015August 21, 2017 David A Utter

We’re about a few short months away from eBay’s Fall Seller Update. What do you hope to finally see as a new feature? Could current features use some adjusting? Or are there features that you’d happily watch vanish from eBay Read more

Marketplaces, NewseBay Seller Update, eBay Seller Update 2015

FBI Says Amazon Sellers Used Algorithm in Price-Fixing Scheme

April 8, 2015August 21, 2017 David A Utter

The US Justice Department’s Antitrust division lauded the result of its ecommerce investigation into price fixing on Amazon Marketplace. The agency alleges that online seller David Topkins and other co-conspirators fixed pricing on certain posters sold through the Marketplace over Read more

Marketplaces, NewsAmazon, Price fixing

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