The appeal of Etsy and its approach to connecting handmade goods makers and vintage sellers with the buying public has attained a global reach. A recent change to Etsy’s listings now makes many more of those items visible in multiple Read more
One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion dollar firm and a household Read more
What is eBay without the auctions, like the famed broken laser pointer that was the first item sold on the site? According to Tech in Asia via Yahoo News, it’s Blanja.com, which recently unveiled itself to the Indonesia market. Blanja.com arrived as Read more
The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with six fewer shopping days in Read more
Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of clicks being garnered by Product Read more
Major retail brands hungry for more international profits have been turning their focus to Canada, leading to an increase in online grocery shopping options for consumers there. Wal-Mart’s early fall foray into selling groceries online there has been swiftly followed Read more
Apple’s recent unveiling of its latest tweaks to the iPad line likely means its eager customer base will adopt some of their newest gadgets and put them to good use. Among those uses is shopping, something shown to be more Read more
