Connecting one’s technology customers with new features presents a balancing act for such companies. Many factors associated with testing and delivering may present issues at other points in a service’s lifecycle, something vintage/handmade storefront firm Etsy found out in a Read more
Google will now display product ratings on Product Listing Ads across google.com and google.com/shopping. It will display the 5-star ratings compiled from product reviews from multiple sources including merchants, third-party aggregators, editorial sites and users. The presence of such ratings Read more
Whether it is a fair accusation or not, shoppers don’t always see the perpetrator of online crimes as the one to blame the most for theft. Many consider the retailer almost equally at fault when cybercrime rears its head. The Read more
Two of summer’s big holidays are already in the rear view mirror, with only Labor Day on the horizon as people prepare for their families to head back to school. Some people will be back in classrooms before the September Read more
New initiatives by social media tentpoles Facebook and Twitter seek to enhance the ecommerce capabilities of both sites. Neither site has become the online sales juggernaut their owners and investors would like to see in the ongoing quest to find Read more
Online marketers poured more money into Google’s multi-billion dollar business as image-based product listing ads (PLA) enjoyed a big year over year increase for both the search ad giant and its competitors. Despite the growth it seems considerable room for Read more
Sometimes, buyers who purchase from a third-party Amazon seller find an issue with what they’ve bought and turn to Amazon’s customer service for relief. One recommended process, the A-to-Z Guarantee Claim, has irritated several sellers who feel that process unfairly hurts Read more
A couple of years have passed since eBay acquired Svpply, a website where people could repost items listed on other retail sites and bring attention to them within the Svpply community. If someone liked the choices made by a particular poster Read more
It may seem a bit early to worry about Google AdWords performance for the upcoming holiday season, but this reporter has already been serenaded by a “Christmas in July” ad campaign for an electronics retailer. Last year we learned nine percent Read more
Though it seems to go against the grain of the go-go-go demands of today’s society where everyone wants what they want yesterday (preferably with free shipping), research by Ipsos suggests people shopping with online sellers also want a personal connection. Read more
