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New Report on How USPS Engages with Microbusinesses

Ina Steiner
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New Report on How USPS Engages with Microbusinesses

The USPS Office of Inspector General (OIG) studied how the Postal Service engages with microbusinesses and issued a report with recommendations. It found microbusinesses to be generally satisfied with the Postal Service but advised it to do more to boost awareness of key products and services.

Press release follows:

  • Microbusinesses are generally satisfied with the Postal Service, and a majority rate their experiences at postal retail locations as positive.
  • The Postal Service can work to boost awareness of key products and services with microbusinesses.
  • The Postal Service can also harness its workforce and retail presence, including through its Employee Engagement Programs, to promote its products to microbusinesses.

Microbusinesses are vital to the U.S. economy. In fact, firms with fewer than 10 employees represent 75 percent of all employers in the United States. Microbusinesses are also important because they may grow into larger companies, fueling employment and economic growth. Moreover, microbusinesses are a valuable customer segment for the U.S. Postal Service. Many depend on the Postal Service to help their businesses thrive. Whether it is delivering packages, invoices, or Marketing Mail, the Postal Service helps connect microbusinesses with the marketplace.

The OIG examined how microbusinesses currently engage with the Postal Service and potential ways to improve that engagement. The OIG fielded a nationally-representative survey of microbusiness owners and employees, hosted a moderated online discussion board and an expert panel, and conducted interviews with Postal Service employees and executives.

The OIG found that while microbusinesses are generally satisfied with the Postal Service, there are opportunities to improve engagement. USPS can work to boost awareness of key products and services with microbusinesses. USPS can also harness its workforce and retail presence, including through its Employee Engagement Programs, to promote its products to microbusinesses. By addressing certain challenges and inefficiencies, USPS can ensure it is helping America’s microbusinesses thrive.

Read full report. (PDF file)

SOURCE: USPS Office of Inspector General Announcement

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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One thought on “New Report on How USPS Engages with Microbusinesses”

  1. The biggest problem the post office has is misdelivered or so called lost mail. Instead of putting the blame on everyone else they need to blame the person who misdelivered the mail. We are tired of swapping mail around the neighborhood to correct the carriers mistakes. This is a daily problem and after contacting the so called postmaster it is still going on. It gets really bad when the postal delivery truck is parked at the watering hole for a few hours at lunch.

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