
Back when micro sellers embraced ecommerce before big brands did, the
US Postmaster General got an enthusiastic welcome from eBay sellers attending the company's annual conference. That's because small sellers who were unable to negotiate favorable discounts with bigger carriers turned to the USPS - Priority Mail in particular.
According to the USPS Office of Inspector General (OIG), the Postal Service remains popular with micro businesses. In a new report, the OIG listed the following highlights of its research findings:
- The Postal Service is the carrier of choice for microbusinesses - a majority said they use USPS more frequently than other carriers.
- The Postal Service's retail services are highly valued by microbusinesses, of which 66 percent rated their experiences at postal retail locations as somewhat or very positive.
- Many microbusinesses were unaware of postal services that can help small businesses, such as Package Pickup. Only a third of microbusinesses have heard of the service, but nearly 60 percent were interested in using it.
- Existing employee lead generation programs account for substantial revenue overall, but only 16 percent of microbusinesses surveyed said a postal employee has shared information about ways the Postal Service can help their business.
- The Postal Service can better harness its workforce to promote products and foster relationships with microbusinesses.
It's interesting that only a third of microbusinesses have heard of Package Pickup, which is so important to online sellers. That got us thinking about what other features sellers may not know about - for instance, for a long time, many sellers were unaware of SCAN Form (PS Form 5630). Can you think of other features or services you use that others may not know about?
You can read more about the report in today's
Newsflash. We're curious what sellers think of its findings.