Email a copy of 'Amazon Sellers: No Brand? No Problem, with Generic Brands' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Oh goodie! Just more of what we need on Amazon: Generic products. Take my wallet, please!
Amazon historically does nothing, enforces nothing on a consistent basis. That means that this will be abused heavily because sellers know this is something they have to make effort to catch and enforce. They have very little control over the catalog as it is. Asin hijacking, review manipulation, listing hijacking… amazon put giant policies in place to fix all of them and fixed nothing because they do not care. The product still sells regardless of who the seller is