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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “Etsy Sellers Spot Yet Another Test They Worry Will Drive Shoppers Away”

  1. Thank you, Etsy, for another time-waster for sellers having to respond to buyers who can’t find the descriptions (we work hard to write).

    On my listings, feedbacks have been placed right below the photos and the description is below that IF you click on a tiny little link that says “Learn more about this item”

    Looking forward to responding to inquiries about features that are in my posted descriptions that the buyers will likely be unable to find!

  2. *** Economic data…it’s all about the Ads ***

    This morning, I heard an interesting round table conversation on CNBC. Retailers are saying that the buyer is always on the “verge” of shopping, however, the buyer doesn’t always commit into making that purchase.

    For 2023, the purchase of retail goods has taken a back seat to vacations and experiences. It was said that companies like Walmart, Kroger, Target and Pinterest, plan to heavily promote Ads both in-store and online. Walmart said it plans to include TV screens with Ad within their stores, while Pinterest has just announced they plan to hook-up with Amazon to better promote the Pinterest platform.

    Even Kelly Evans, with CNBC, said that when she searches for products on Google, that the product she searches for is now at the “bottom” of the screen as Googles Ad market takes over her page.

    This is what Etsy is trying to do. Etsy is trying to expose the buyer with more products in hopes that they make a purchase. Etsy believes that taking buyers off our listings to expose the buyer with other products, is going work. I say, this way of marketing will stress out the buyer and will fail for Etsy.

    Etsy does not care if WE make a sale, but rather, Etsy cares if Etsy makes a sale.

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