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Amazon Tests ‘Small Business’ Search Filter

Amazon Tests 'Small Business' Search Filter

Amazon often touts how its marketplace is good for small businesses, and last year, it launched new features to help them stand out. Now Amazon is testing a “Small Business” search filter to help shoppers isolate their search results to products offered by small businesses.

“As part of our ongoing efforts to support small businesses, we’re testing a Small Business Search filter. The Small Business Search filter helps customers filter their searches to discover products from small business brands and artisans while shopping in Amazon’s store,” Amazon announced on Thursday.

“When a customer’s search results include eligible products from small business brands, the new filter will appear under the “Business Type” category in their search filter options,” it explained.

Amazon introduced small-business badges last year. This EcommerceBytes news story explains how Amazon defines small businesses – they must be registered with Brand Registry or participate in the Handmade program. But as one seller wrote in reaction to last week’s announcement about the small-business search filter, “So will that include the small business used book sellers? We can’t brand used media!”

In a January interview, Amazon’s Director of Small Business Empowerment Keri Cusick explained other ways Amazon highlights small businesses.

Update 5/16/2023: The Information’s Theo Wayt reported last month that sometimes the Amazon badge meant to indicate a US small business ended up appearing on listings for sellers from China or big brands like Johnson & Johnson.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Amazon Tests ‘Small Business’ Search Filter”

  1. Amazon should JUST be for small businesses. Why would a large business with a household name brand need an alternative website than their own…great sales job AMZ

    i guess if you can answer that one, you can also tell me why someone would need to pay to advertise their listings after paying to list and a FV fee? great sales job AMZ, i thought that would have been just called a rate hike

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