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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Currently all my listings are promoted. I was aware of the halo effect and used it to justify having all my listings promoted. Now I will stop promoting my listings for a short time. I expect that I will soon pick a subset of my listings to promote that can drive traffic to my other listings. My goal will be to hold the line on the amount of fees I pay while maintaining sales. It will be interesting to see the impact is to my sales. I expect I will not see much difference. I do think that negative changes for sellers has to impact ebay in the long term. Here is a message to eBay executives, think about a partnership with sellers who drive traffic and fees to eBay year after year (while servicing customers to high standards). Give us tools to drive new customers to eBay from our brick and mortar stores, from our websites and from our happy customers. Help us drive new business to eBay instead of creating new fees to charge us. Milking sellers for additional fees is a plan for a declining business model.
Well, that cinches it.
They’ve melded in to one with this move.
It’s called a MONOPOLY.
Due to be broken up or entirely replaced.
Or destroy and replace with enough NON corporate entities, we can finally have fun selling again.
HURRY UP !
Its a way for eBay to ape Etsy.
After all, Etsy can run a crooked advertising scheme – so why cant eBay? eBay INVENTED crooked schemes – and with all the numbers down – gotta try to squeeze MORE money out of the poor stupid sellers.
eBays 2023 tag line “At eBay, we charge more for doing less”
What do you expect from one of, if not THE, biggest ripoff on the internet.
pay for these ads, and you have just ventured down the rabbit hole.
is any of this really doing the buyer a favor? when i go shopping, esp on the internet, i want to see what is available, NOT who paid the higher advert fee
For once Ebay isn’t as bad as Etsy who they are copying on this. Etsy participation is MANDATORY for LIFE if your shop has taken more than $10,000 in any one year. You have NO control over which of your items they advertise. They advertise on free sites like google and pinterest. If someone clicks on one of your items on google or pinterest ANY ITEM THEY PURCHASE from your shop for the next 30 days!!! is subject to 12% commission PLUS the regular Etsy fee of 6.5%. Plus your payment processing fee for a total of an outrageous 23% of the total. All I can do is keep my fingers crossed that no one finds my shop through a google ad. There is everything wrong with this picture.
@pace
Etsy is even worse than Ebay in this regard. Participation is mandatory if your shop has taken more than $10,000 in any one year and you are enrolled for LIFE. You have no control over what Etsy advertises on mainly free to advertise sites like google and pinterest. If someone clicks on a google or pinterest ad anything they purchase from your shop for the next 30 days!!! is subject to 12% commission PLUS your regular 6.5% fee PLUS your processing fee for an outrageous 23% commission. All I can do is hope no one clicks on a google ad which is really not how things should be.