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Amazon Offers Prime Shoppers a $5/month Prescription Plan

Amazon Offers Prime Shoppers a $5/month Prescription Plan

Will a prescription plan through Amazon Prime retain existing members and attract new ones? That’s the question after Amazon rolled out an optional $5/month plan to make medications more affordable – and make prescription fulfillment more convenient.

Announced today, RxPass is available exclusively for Prime members and provides medications that treat over 80 common conditions, including high blood pressure, anxiety, and acid reflux.

According to the announcement, “With RxPass, Prime members can receive all of their eligible medications for one flat, low monthly fee of $5, and have them delivered free of charge. There are no hidden fees and no markups to the $5 per month subscription. RxPass is available starting today in most U.S. states.”

And according to a FAQ on the Amazon corporate blog post introducing the program, “With RxPass, customers don’t need to use their insurance at all. It’s a simple flat fee—$5 a month—and it’s added to their monthly Prime membership. For other medication needs, Amazon Pharmacy accepts most insurance plans.”

However, “customers who are enrolled in Medicare, Medicaid, or any other government health care program will not be able to enroll in RxPass” – but they can use their government insurance to fill prescriptions at Amazon Pharmacy.

Amazon said pharmacists are on hand 24/7 to coordinate with customers’ doctors and help with refills.

Prime costs $14.99 per month or $139 per year, and Tuesday’s press release includes a laundry list of benefits beyond what it was first known for – free, fast shipping on millions of goods.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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