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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Of course, I’ve heard of caps on a percentage off sale (must spend a certain minimum and/or the discount won’t be more than a certain maximum), but never have I seen four caps on the same sale! Basically what this comes down to is 10% off a watch priced at $2,000 to $3,000, OR $5,000 to $6,000, OR $10,000 to $13,000, but NOT anything under $2,000, OR $3,000.01 to $4,999.99, OR $6,000.01 to $9,999.99, OR over $13,000. Of course, you get SOMETHING off as long as the price is over $2,000, but to bill this as a 10% off sale is quite deceptive. Read the full terms is right!
Ooh la la! Of couse, eBay is the first thing that comes to mind when people feel the hankering to buy luxo watches. It always feels good to strap a 1 lb object to the wrist all day long. It’s not like that other time keeping device (touchscreen phone) isn’t heavy enough these days.
If this category was as hot as eBay says it is – this wouldnt be needed.