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eBay Gooses Sales of Luxury Watches by Funding 10% Off Sale


eBay is giving sellers in one of its focus categories a big edge by funding a 10% off sale. Shoppers will save up to $1,300 on the purchase of a luxury watch if they receive an invitation containing a special coupon code and activate the coupon at checkout.

The sale may attract shoppers, but it may also bring more inventory to the site from sellers and collectors who wish to take advantage of the eBay-funded promotion.

In September, eBay raised selling fees in Jewelry & Watches (except Watches, Parts & Accessories) as follows:

  • 15% if total amount of the sale is $5,000 or less, calculated per item;
  • 9% if total amount of the sale is over $5,000, calculated per item.

The new 10% coupon for buyers is good on a single purchase of an eligible luxury watch of $2,000 or more. The coupon discount is capped at a maximum value of $300 for purchases $2,000-$4,999.99, capped at a maximum value of $600 for purchases $5,000-$9,999.99, and capped at a maximum value of $1,300 for purchases of $10,000 or more. Be sure to read the full terms and conditions before redeeming.

The sale kicked off on November 15 and runs through November 24, 2022. The email invitation sported the subject line, “Save 10% on watches $2,000+” and linked to a landing page on eBay.com.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “eBay Gooses Sales of Luxury Watches by Funding 10% Off Sale”

  1. Of course, I’ve heard of caps on a percentage off sale (must spend a certain minimum and/or the discount won’t be more than a certain maximum), but never have I seen four caps on the same sale! Basically what this comes down to is 10% off a watch priced at $2,000 to $3,000, OR $5,000 to $6,000, OR $10,000 to $13,000, but NOT anything under $2,000, OR $3,000.01 to $4,999.99, OR $6,000.01 to $9,999.99, OR over $13,000. Of course, you get SOMETHING off as long as the price is over $2,000, but to bill this as a 10% off sale is quite deceptive. Read the full terms is right!

  2. Ooh la la! Of couse, eBay is the first thing that comes to mind when people feel the hankering to buy luxo watches. It always feels good to strap a 1 lb object to the wrist all day long. It’s not like that other time keeping device (touchscreen phone) isn’t heavy enough these days.

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