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Amazon UK Christmas Ads: Loving Father, Dancing Big Foot

Amazon UK Christmas Ads: Loving Father, Dancing Big Foot

Amazon is out with its new Christmas campaign in the UK, unveiling a 60-second TV commercial that debuted on Monday during the iconic soap opera Coronation Street.

Amazon’s EU General Manager of Marketing Ed Smith said of the commercial, “We’re constantly inspired by the inventive spirit of Amazon customers and we wanted to tell a story with a different view of generosity and giving at Christmas, and the joy from doing something special for someone you love. We’re happy to play a small part in the creation of that joy, but the hero of the story is a father’s love for his child.”

Academy Award winner Taika Waititi directed the commercial, which is part of a nation-wide TV campaign. Amazon explained, “The big reveal demonstrates a father’s love through his resourcefulness and inventiveness, determined to make his child’s Christmas a magical experience. The advert ends with the simple message: “Joy is made.””

To coincide with the launch of the ad, the Amazon UK Christmas shop is now open, “offering gift inspiration for your loved ones, catering for various budgets. Customers can browse thousands of ideas through The Amazon Christmas Shop.”

Amazon is also promoting Amazon Black Friday Week, which will run in the UK from November 18 through the 28th with savings up to 40%, with a companion digital ad featuring some sort of winter monster dancing in the snow with an Amazon package:

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.